ChatGPT Free vs Plus vs Pro vs Team/Business/Enterprise
What each ChatGPT plan actually costs and unlocks in September 2026, including the tier OpenAI renamed and the usage caps that quietly moved this year, with direct guidance on which plan fits which reader.

OpenAI sells ChatGPT six ways: Free, Go, Plus, Pro, Business, and Enterprise (plus a near-twin of Enterprise for schools, ChatGPT Edu). Every one runs on the same GPT-5.6 model family, with GPT-6 Astra now rolling in at the top. What actually separates the tiers is price, how much of each model you’re allowed to use before you hit a cap, and which extras — voice, video generation, an autonomous research agent, admin controls — are switched on. This page covers what each tier costs and unlocks as of early September 2026, and closes with direct buying guidance. The numbers move often; every one below is dated and sourced so you can tell at a glance whether it’s still current.
The consumer tiers at a glance
| Plan | Price | Model access | What’s capped |
|---|---|---|---|
| Free | $0 | GPT-5.6 Luna (default, with a “Think” toggle for slower answers) | Unlimited text chat; images, uploads, voice, Deep Research, and Agent Mode are limited or unavailable; shows unpersonalized ads |
| Go | $8/mo | Same Luna-based model as Free, with roughly 10x the caps | Still no Advanced Voice, Sora, Deep Research, or Agent Mode; ad-supported |
| Plus | $20/mo | GPT-5.6 Terra/Sol via a reasoning-effort picker (Instant/Medium/High/Extra High) | Sora ~50 generations/month; Deep Research ~25 runs/month; ad-free |
| Pro ($100) | $100/mo | Same GPT-5.6 Sol Pro / incoming GPT-6 Pro (Astra) access as the $200 tier | ~5x Plus’s limits, sized around heavy Codex/coding sessions rather than general use; Deep Research and Sora capped well below the $200 tier |
| Pro ($200) | $200/mo | Same model access as Pro ($100) | ~20x Plus’s limits across the board; Deep Research ~250 runs/month; Sora and Advanced Voice effectively unmetered |
Sources for this table and everything below are numbered at the end of the page. Treat the specific numbers — 10x, 50, 25, 250 — as the current snapshot, not a permanent spec: OpenAI has changed exactly this kind of limit twice already in 2026. Note there are genuinely two Pro tiers, not one — see the Pro section below.
What actually changed this year: text stopped being the limit
Until August 2026, the free-vs-paid decision was mostly about the message cap: Free got roughly 10 messages every five hours, Plus got a much larger but still finite allowance. On 6 August 2026, OpenAI removed that cap entirely — text chat is now unlimited on every plan, including Free, shipped alongside GPT-5.6 Luna replacing the older default model for Free and Go users [1][2]. OpenAI framed it as a scale milestone, saying ChatGPT had reached roughly 1 billion weekly users at the time [1].
This changes how to read the rest of this page. The caps that still separate the tiers moved to everything other than plain text: image generation, file uploads, voice mode, Deep Research runs, Agent Mode, and Codex usage. If your ChatGPT use is “I type questions and read answers,” Free now does that without limit — the case for paying rests entirely on the features below, not on running out of messages the way it used to.
Free and Go: the entry tiers
Free gets you GPT-5.6 Luna — the fastest, least expensive model in OpenAI’s current lineup — with unlimited text, but noticeably tight caps on images, file uploads, and voice, and no access at all to Deep Research or Agent Mode, which OpenAI reserves for paid plans [3]. Free and Go also carry unpersonalized advertising: a US pilot expanded to 31 European markets on 24 August 2026, launching without personalization specifically to satisfy GDPR — see ChatGPT ads reach 31 European markets [4]. Plus, Pro, Business, Enterprise, and Edu all stay ad-free.
Go, at $8/month, is the plan most people don’t know exists because it launched regionally first — in India in 2025 at a lower local price — before rolling out worldwide on 16 January 2026 [5]. It runs the same Luna-based model as Free but with roughly 10x the message, upload, and image headroom, plus expanded memory and Custom GPT access. It’s still ad-supported and still skips Advanced Voice, Sora, Deep Research, and Agent Mode — think “Free with the caps loosened,” not a lighter Plus.
Plus: where the actual product unlocks
Plus, at $20/month, is where ChatGPT stops being a chat window with limits and becomes the fuller product: Advanced Voice Mode, Sora video (roughly 50 generations a month), Deep Research (roughly 25 runs a month), Agent Mode for browser-driven multi-step tasks, Projects and Canvas, Tasks for scheduled follow-ups, Custom GPT creation, and a starter Codex allotment for coding [6][7]. In the app, Plus users pick a reasoning effort — Instant, Medium, High, Extra High — rather than a model name; underneath, that maps to the GPT-5.6 Terra and Sol models, with the picker abstracting the exact model away [8].
The honest limitation is that every one of those features sits meaningfully below Pro’s ceiling, and the numbers move without much notice — the 25 and 50 above are current-as-of-writing figures, not published guarantees. If you lean hard on any one of them — Deep Research constantly, video daily — check your actual usage against the current limit before assuming Plus covers it.
Pro: two tiers, $100 and $200 a month, and what each is actually for
“ChatGPT Pro” is not one plan. OpenAI added a second, cheaper Pro tier on 9 April 2026, so the name now covers $100/month and $200/month, and the split is about usage headroom, not which features you get — both include the same Pro-specific reasoning modes on top of GPT-5.6 Sol, and both give unlimited access to the Instant and Thinking reasoning modes [9][11].
Pro at $100/month is aimed squarely at heavy Codex/coding use: roughly 5x Plus’s usage ceiling, with OpenAI pitching it for “longer, high-effort Codex sessions,” and a launch promotion that doubled Codex headroom to 10x Plus through 31 May 2026 [11]. It’s easy to miss because OpenAI markets the $200 tier as the headline “Pro” experience — if you only skim the pricing page, it’s easy to walk away thinking Pro means $200.
Pro at $200/month is the broader ceiling-lifter: roughly 20x Plus’s usage across text, images, and voice, plus a materially higher Deep Research allowance (around 250 runs a month, versus Plus’s ~25) and effectively unmetered Sora within fair-use limits [9]. As GPT-6 Astra rolls out from 3 September 2026, OpenAI’s help documentation describes it appearing in the model picker as “GPT-6 Pro,” on both Pro tiers plus Business and Enterprise specifically [10]. That detail is a day old at the time of writing and already inconsistent: OpenAI’s broader Astra launch announcement said the rollout reaches Plus too, while the in-app help documentation excludes Plus. Confirm current model-picker access directly in the app rather than trusting either source.
Neither Pro tier gets a regional discount the way Plus and Go sometimes do — expect the same $100/$200 pricing in markets like India as in the US [12].
Pro is built for a narrow audience: people who hit Plus’s ceilings routinely, not people who’d simply enjoy more headroom. The $100 tier narrows that further to people whose bottleneck is specifically Codex; if your usage is broader than that, the jump is straight to $200. If you can’t already name which limit you’re running into on Plus, you’re unlikely to need either Pro tier.
Team, Business, and Enterprise: same idea, different scale
If you’ve searched for “ChatGPT Team,” here’s why this section has three names in its title: OpenAI renamed the Team plan to ChatGPT Business on 29 August 2025 — features, pricing, and limits all carried over unchanged — but “Team” still shows up constantly in search and older writing, so it’s worth stating once: Team and Business are the same plan [13].
Business now runs two seat types, detailed in the table below. Standard is the base seat: admin controls, SSO, and OpenAI’s stated default of not training on workspace data, alongside GPTs, Projects, Company Knowledge connectors, Agent Mode, Deep Research, and Codex [14]. Premium, added in August 2026, is for the heaviest users on a team — Standard and Premium seats mix freely in the same workspace, so you can upgrade specific people without moving everyone [15].
| Plan | Price | Minimum | Adds over the tier below |
|---|---|---|---|
| Business — Standard seat | $25/user/mo monthly, $20/user/mo annual | 2 seats | SSO, admin console, no training on workspace data by default, shared billing |
| Business — Premium seat | $125/user/mo monthly, $100/user/mo annual | mixable with Standard | ~5x Standard’s usage, no 5-hour rolling cap |
| Enterprise | Custom — contact sales | Not published; commonly reported around 150 seats with an annual term | SCIM provisioning, RBAC, data residency, a compliance API, customer-managed encryption keys, dedicated support, custom legal terms |
Enterprise has no published list price — OpenAI negotiates it per account [16]. Third-party trackers commonly cite a roughly 150-seat floor, an annual commitment, and per-seat rates around $45–$75, but that’s market estimation, not an OpenAI-published figure — a planning input to validate with sales, not a quote [17]. What it adds over Business is concrete: SCIM for automated provisioning and deprovisioning (Business does this by hand), role-based access control, data residency across multiple storage regions, a compliance API, and customer-managed encryption keys. ChatGPT Edu runs alongside it as a parallel plan for schools and universities at education-oriented terms, rather than a further rung on the same ladder [18].
What’s stable here, and what isn’t
The six-tier shape — a free entry point, two budget-to-mainstream individual tiers, one high-ceiling individual tier, and a two-step business/enterprise ladder — has held for over a year and is a reasonable thing to plan around. What genuinely doesn’t hold still, and what you should re-check before making a decision based on this page:
- Every specific usage number. Message caps got removed entirely in August 2026; Deep Research, Sora, and voice limits have moved before and will again.
- Which model powers which tier. Free ran GPT-4o-class models, then GPT-5.5, now GPT-5.6 Luna, in under two years. Expect the underlying model to keep changing while the tier names mostly don’t.
- What’s exclusive to Pro. GPT-6 Astra’s rollout into the ChatGPT app was a day old at the time of writing and already had two OpenAI-sourced descriptions of who gets it that didn’t fully match.
- Enterprise’s actual negotiated price, which was never published to begin with.
Who should actually pay for which tier
You use ChatGPT a few times a week for questions, drafts, or quick research. Free now covers this completely — unlimited text chat is a real change, not a marketing figure, and you will not hit a message wall doing ordinary chat use.
You’re price-sensitive but use it daily, and you’re outside the US/EU markets where Go is priced closer to local income. Go’s $8/month buys meaningfully more image, upload, and voice headroom than Free for not much money, without stepping up to Plus’s full feature set.
You use voice, generate images or short videos regularly, or want Deep Research and Agent Mode as standing tools rather than occasional novelties. Plus is the tier built for this, and for most individual professionals it’s also where the value genuinely lands — the jump from Plus to either Pro tier is a 5x to 10x price increase for extra headroom most people never touch.
You hit Plus’s Deep Research, Sora, or voice caps on a normal week, not an unusual one. That’s the actual Pro use case — not “I’d like more,” but “I specifically ran out.” If you can’t name which limit you hit, you probably don’t need it yet. And if the limit you’re hitting is specifically Codex on coding sessions, look at the $100 Pro tier before jumping to $200 — it’s built for exactly that and costs half as much.
You’re buying for more than one person and need shared billing, admin controls, and a default of not training on your data. Business (the plan formerly called Team) is the floor for that, starting at a two-seat Standard subscription; add Premium seats only for the specific people whose usage actually exceeds Standard’s cap.
You need SSO plus automated provisioning, data residency, or a compliance API for audit purposes, and you’re deploying at real headcount. That’s Enterprise territory, and it starts with a sales conversation, not a self-serve signup — budget both the time for that negotiation and the fact that the “150 seats” figure floating around third-party sites is an estimate, not a floor OpenAI has confirmed itself.
If the decision in front of you is ChatGPT versus a different assistant entirely rather than which ChatGPT tier, that’s a different question — see Claude vs ChatGPT and AI subscription pricing 2026 , which put ChatGPT’s tiers next to Claude’s, Gemini’s, and Copilot’s rather than against each other.
Further reading
- AI subscription pricing 2026 : ChatGPT’s tiers set beside Claude, Gemini, Copilot, and Perplexity, for the “which assistant” decision rather than the “which ChatGPT plan” one.
- Claude vs ChatGPT : the cross-vendor comparison, including image generation and platform-level differences this page doesn’t cover.
- The 2026 LLM landscape : where GPT-5.6 and GPT-6 Astra sit relative to every other current model family.
- What is ChatGPT? : a beginner-level introduction if you’re evaluating ChatGPT for the first time.
- ChatGPT ads reach 31 European markets : the advertising change on Free and Go tiers, and why it launched unpersonalized.
- Astra becomes the first OpenAI model to cross the “Critical” cyber threshold : the model now rolling into Pro/Business/Enterprise as “GPT-6 Pro,” and why OpenAI is gating it carefully.
- OpenAI API : the developer-facing, pay-per-token side of OpenAI’s pricing, for anyone calling these models from code instead of the ChatGPT app.
Sources
- TechCrunch, “ChatGPT brings unlimited text chats to free users” (6 August 2026): https://techcrunch.com/2026/08/06/openai-brings-unlimited-chatgpt-text-chats-to-free-users/
- OpenAI Help Center, “GPT-5.6 in ChatGPT” and related release notes on Luna becoming the default Free/Go model, fetched September 2026: https://help.openai.com/en/articles/20001354-gpt-56-in-chatgpt
- OpenAI, ChatGPT pricing page, fetched September 2026 (Free tier feature list): https://openai.com/chatgpt/pricing
- This wiki, ChatGPT ads reach 31 European markets , sourcing OpenAI’s own ads rollout announcement.
- OpenAI, “Introducing ChatGPT Go, now available worldwide” (16 January 2026 global launch): https://openai.com/index/introducing-chatgpt-go/
- OpenAI, ChatGPT pricing page, Plus tier feature list (Advanced Voice, Sora, Deep Research, Agent Mode allowances), fetched September 2026: https://openai.com/chatgpt/pricing
- OpenAI Help Center, “ChatGPT Work and Codex,” fetched September 2026: https://help.openai.com/en/articles/20001275-chatgpt-work-and-codex
- OpenAI Help Center, “GPT-5.6 in ChatGPT” — model-picker reasoning-effort labels (Instant/Medium/High/Extra High) mapped to the Sol/Terra models: https://help.openai.com/en/articles/20001354-gpt-56-in-chatgpt
- OpenAI, ChatGPT pricing page, Pro ($200) tier feature list (usage multiplier, Deep Research and Sora allowances), fetched September 2026: https://openai.com/chatgpt/pricing
- OpenAI Help Center, “GPT-5.6 and GPT-6 Pro in ChatGPT,” on GPT-6 Astra’s in-app rollout as “GPT-6 Pro,” fetched September 2026: https://help.openai.com/en/articles/20001354-gpt-56-in-chatgpt ; cross-reference this wiki’s Astra becomes the first OpenAI model to cross the “Critical” cyber threshold for the broader Plus/Pro/Business/Enterprise rollout language OpenAI used in its own launch announcement.
- TechCrunch, “ChatGPT finally offers $100/month Pro plan” (9 April 2026), plus OpenAI’s own announcement thread introducing the tier: https://techcrunch.com/2026/04/09/chatgpt-pro-plan-100-month-codex/ , https://community.openai.com/t/introducing-new-100-month-pro-tier/1378752
- OpenAI Help Center, “About ChatGPT Pro tiers,” fetched September 2026, cross-checked against third-party regional-pricing reporting for confirmation that neither Pro tier carries a purchasing-power-parity discount: https://help.openai.com/en/articles/9793128-about-chatgpt-pro-tiers
- OpenAI Help Center, “ChatGPT Business Rename FAQ” (Team renamed to Business, 29 August 2025, no feature or pricing change): https://help.openai.com/en/articles/12111915-chatgpt-business-rename-faq
- OpenAI Help Center, “ChatGPT Business — Overview” and “ChatGPT Business Models & Limits,” fetched September 2026: https://help.openai.com/en/articles/8792828-what-is-chatgpt-business , https://help.openai.com/en/articles/12003714-chatgpt-business-models-limits
- OpenAI, “Premium seats are coming to ChatGPT Business” (August 2026): https://openai.com/index/premium-seats-chatgpt-business/
- OpenAI, Business pricing page — Enterprise listed as custom/contact sales, fetched September 2026: https://openai.com/business/chatgpt-pricing/
- Third-party Enterprise pricing estimates (seat floor and per-seat range), cross-checked across multiple independent trackers as of September 2026; treat as market estimation, not an OpenAI-published figure.
- OpenAI Help Center, “ChatGPT Enterprise & Edu — Release Notes,” fetched September 2026: https://help.openai.com/en/articles/10128477-chatgpt-enterprise-edu-release-notes
- This wiki, OpenAI API : the underlying GPT-5.6/GPT-6 Astra model lineup and per-token API pricing that sits behind these subscription tiers.